Competitive Research

Assortment Analysis:

Knitwear:
More expensive: items contain logo printed all over knitwear, heavier knits, and asymmetrical knits
Logo: sweater vest, cardigans, crewneck sweaters
Least expensive: simple crewneck cardigan sweater with logo, multiple variations
Distressed or irregular textured finish

Dresses:
Most expensive: draped, asymmetrical, ruffle, silk
Least expensive: cotton t-shirt logo dress

Pants:
Jeans and trousers split into different sections (40 jeans; 68 trousers)
Jeans: Not as edgy as the rest of their products, very basic, classic, everyday wear; ranges from wide leg to skinny jean
Trousers: Their own take on suiting pants: dramatic flare
All either wide leg or dramatic flare, no tight fit
Lots of pants → either their pants are very popular or they are trying to sell more

Bags:
Some suede leather, calf leather, and soft leather bags are made in Italy
Some bags made with recycled polyester
Platt bag → Mini shoulder bag, crossbody bag, shoulder bag
Main bag is Musubi, multiple sizes in tote and shoulder bag styles
Midi tote, micro tote, micro shoulder bag, mini shoulder bag, midi shoulder bag, mini crossbody bag, shoulder bag
Distortion → Micro, mini, handbag
Logo tote bag → 11 variations (different colors, sizes, and fabrics)
Papery nyon → with logo, multiple sizes
New ideas: Spikes & distortion